Change Industries & Get a Promotion - All at Once
Can you break into your desired industry and multinational company? Absolutely. Here's Sarah's story.
Sarah worked in the banking sector since she finished her undergraduate degree. However, she was looking for more. She had outgrown her job and was looking to break into a multinational in marketing but application after application had not been successful. We met during our ‘Personal Branding for Career Change’ workshop and from there, Sarah came in for a private consultation.
Telling your career story requires tact.
In our consultation, we reviewed her experiences and the difficulty she faced in moving her career forward. While she had worked in marketing, she was having a challenge transferring her skills into a new industry that required different competencies. However, she had strong corporate communication skills which didn’t come out clearly & her profile lacked the seniority expected in higher level candidates.
The Brand Strategy
Her new brand strategy was as a senior marketing executive with strong corporate communication skills. We executed these in all her profiles – online and offline. It took a full day, 6-hour coaching session to derive the most potent accomplishments in her roles and from this came a compelling career narrative.
Career Change Needs Tact
With Sarah, we heavily leveraged on professional networks through what we refer to as informational interviews and also focused on building her LinkedIn authority for the defined roles. Two months later, she was in a new role, managing the largest brand in a multinational’s portfolio in her desired new industry.
Industry changes can be tricky because employers generally prefer to hire from within. You can however, reposition your personal brand and present a great story to be considered for these roles. If you need help doing this, reach out for an initial discussion.